“People with goals succeed because they know where they’re going.”
These wise words
were spoken by writer and radio legend Earl Nightingale.
While they may seem fitting for a teacher’s pep talk, they also apply to
websites. You may not realize that websites are often designed not just to
inform, but to lead the user toward specific goals, such as making a purchase, filling
out a form, viewing a video, downloading a document, clicking a social media
share button, or viewing a specified number of Web pages.
With its robust
data collection and reporting capabilities, Google Analytics
allows a marketer to filter out unwanted data, define website Goals, track
achievement of these Goals, and see the path users took on their way to completing
them. Armed with the resulting data, she can then strategize to increase Goal
completions. Read on to learn about how I used Filters, Goals and Funnels with
my blog, and how they can be helpful to businesses, too.
